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Become a Softie
Create your free account and enjoy a welcome gift of 50 Soft Points.
The Softness Circle
A cozy corner of the Softies world where comfort comes with benefits.
How It Works
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Earn As You Go
Collect points with every purchase, review, and share.
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Redeem & Relax
Turn points into savings, free shipping, exclusive perks, and more comfort.
Member Tiers
The Softer Side of Loyalty
The more you shop, the more comfort comes your way.
Softie
Free to Join
- 1 point per $1 spent
- 200-point birthday bonus
- Early access to sales
Cozy Insider
$150 annual spend
- 1.5 points per $1 spent
- 250-point birthday bonus
- Early access to sales
- Early access to new launches
- Free standard shipping
Ultimate Softie
$500 annual spend
- 2 points per $1 spent
- 500-point birthday bonus
- Early access to sales
- Early access to new launches
- Free expedited shipping
- More bonus point days & free gifts with purchase
- Priority customer service
Exclusive Gifts & Rewards
- Complimentary gift upon tier achievement
- Annual Gift-It-Forward perk
- Special reward at $1,000 annual spend
Frequently Asked Questions
How do I join The Softness Circle?
Create a free Softies account, and you'll automatically be enrolled in The Softness Circle. You'll even receive 50 Soft Points just for joining.
How do I earn points?
Earn points by shopping, writing reviews, referring friends, celebrating your birthday, and more. Visit the Earn section above to see every way to collect points.
How do I redeem my points?
Redeem Soft Points for savings at checkout. Rewards start at 100 points for $10 off.
Can I earn points on sale items?
Yes! Soft Points can be earned on all qualifying purchases, including sale items.
Do my points expire?
Your Soft Points stay active as long as your account remains active. Points expire after 12 months of inactivity.
How do I move up a tier?
Your tier is based on your spending over a rolling 12-month period. The more you shop, the more perks you'll unlock.
What happens when I reach Ultimate Softie?
You'll unlock our highest level of rewards, including priority customer service, exclusive gifting perks, complimentary gifts, and special milestone rewards.
What is the Gift-It-Forward perk?
Ultimate Softie members can send a complimentary gift to a friend or loved one once per year as part of their membership benefits.
How does Refer a Friend work?
Share your referral link with friends. They'll receive $20 off their first purchase of $99+, and you'll earn 200 Soft Points ($20 off) once their order is complete.
Enjoy the Perks of Comfort
Become a Softie and get rewarded for living, lounging, and sleeping softer.