Who We Are

Softies is a family company based out of snowy Minnesota.  We have over 40 years of experience in women’s fashion, plus we know a thing or two about staying warm!


What We Do

It’s all in the name.  Softies make the softest robes, sleepwear and lounge pieces you’ll ever wear. Guaranteed.


Why We Do It

Because Soft and Cozy makes people happy.


Want to Learn More?

Softies fabrications go far beyond ultra soft lounge pieces and beautiful robes.  Our patented collection of Cooling Nightgowns and Pajamas are specifically designed to keep you Soft, Cool and Dry every night.  The Dri-Release moisture-wicking properties spun into our garments alleviate night sweats and hot flashes.  Anti-microbial Fresh Guard fights odor.

Softies are Eco-Friendly and combine fashion with function: they make you look and feel beautiful, and they’re easy to care for. No special treatments, conditioners or washing instructions. No pilling, fading or shrinking.  And while other “cooling” sleepwear lose their properties after washing, the moisture-wicking fibers in Softies are permanent, spun into the very thread of the fabric.