The All Day Soft™ Laundry Collection

Your laundry routine just got softer.
Our first-ever fabric care collection, developed with The Fill by Gwen Whiting, founder of The Laundress, to protect and pamper the softness you love.

Softies x The Fill

Softness is what we do best. Caring for it requires expertise. That’s why we partnered with The Fill, led by Gwen Whiting, founder of The Laundress and a pioneer in modern fabric care. Together, we created a plant-derived collection formulated to protect delicate fibers, preserve comfort, and extend the life of the pieces you wear again and again.

Frequently Asked Questions

Why is All Day Wash™ highly concentrated?

All Day Wash™ is a highly concentrated luxury laundry detergent designed to brighten, preserve color, increase softness, and remove stains and odor without requiring excess product. Just two capfuls are needed for a machine load, while one capful is enough for handwashing.

Why should I use fabric softener if my Softies are already soft?

All Day Gentle™ does more than add softness. It helps reduce static cling, minimize wrinkles, ease ironing, and decrease drying time while helping your favorite pieces maintain the comfortable feel you love. It's especially useful when line drying, helping maintain the softness and comfort your favorite Softies are known for.

What is a fabric and room spray used for?

All Day Fresh™ is designed to refresh fabrics and spaces between washes. Use it on loungewear, bedding, upholstery, closets, and rooms to help keep them feeling fresh and lightly scented with a clean, calming fragrance.

How can proper fabric care help extend the life of my Softies?

Thoughtful fabric care helps preserve softness, color, shape, and overall fabric quality over time. The All Day Soft™ collection was created to help care for delicate fibers while maintaining the comfort and softness that make Softies favorites worth reaching for again and again.

What does plant-derived mean?

The All Day Soft™ collection is formulated with cleaning agents derived from plant and mineral sources. These thoughtfully selected ingredients help clean, soften, and refresh fabrics while remaining gentle on the pieces you wear and love most.

  • Free shipping on US orders $100 and over

    Go ahead, treat yourself to ultimate comfort. You deserve it.

  • 30-day returns

    Shop with confidence. We want you to love your pieces as much as we do.

  • Function and Fashion

    Softies’ loungewear, sleepwear and robes are designed for all-day wear.

  • Made to last

    We use only the highest quality fabrics in every piece. Wear, wash and enjoy our timeless styles for years to come.