Softness, Innovation & Design. Fashion + Function.
At Softies, one of our secrets to success is focusing on what we do best: creating the softest, coziest sleep and loungewear you will ever wear. We search the world for the next, best and most innovative fabrics to use in our products.
We know softness, comfort and great design are what attract new customers and keep our loyal fan base buying Softies products year after year. Our Softies team is always listening to customer feedback and demand, continually adding new items, and pushing the limits of innovation. Our 2020 Softies Cooling Sleepwear truly blends the lines of fashion + function to create the best sleep experience ever. Softies Cooling Sleepwear helps regulate body temperature up to 10 degrees, wicks perspiration and eliminates odor. Patented DriRelease and FreshGuard properties are spun into the very DNA of Softies fabrics and never wash out. Wake up feeling refreshed!
Our customers are the best part of our Softies family, and Softies is a true family business. After 40 years of selling clothes for other companies, my dad, Dennis, and our designer, Lily, decided to go out on their own. They knew fabrics, design and what women want -- thus Softies was born in 2006. Today, my mom, Peggy, and I work with our amazing staff at our warehouse in Minnesota.
We’re all proud of the sophisticated and modern retail business we’ve worked hard to create. In fact, Oprah Winfrey and her team at O, The Oprah Magazine recognized our efforts when they chose our incredibly soft styles for Oprah’s Favorite Things List three years in a row - 2017, 2018 and 2019! Softies has also been featured on Good Morning America and The View, and we’re grateful to call all of these respected outlets part of our Softies family too!
-Tim Murphy, Paddi Murphy Corporation