About Us 3



Softest Fabrics. Innovative Designs. Timeless Styles.


At Softies, one of our secrets to success is focusing on what we do best: creating the softest, coziest sleep and loungewear women have ever worn. We work with the top manufacturers in the world and are constantly searching for the next, best and most innovative fabrics to use in our products.


We know softness, comfort and great design are what attract new customers and keep our loyal fan base buying Softies products year after year. Our Softies team is always listening to customer feedback and demand. We’re continually adding new items, including our latest accessory line, which features blankets, hats
and scarves (debuting Fall ‘19).


Our customers are a part of our Softies family, and Softies is a true family business. After 40 years of selling clothes for other companies, my dad, Dennis Murphy, and our designer, Lily Nguyen, decided to go out on their own. They knew fabrics, design and what women want -- thus Softies was born in 2006. Today, my mom, Peggy Murphy, and I work with our amazing staff at our 3,500 square foot warehouse in Minnesota.


We’re all proud of the sophisticated and modern retail business we’ve worked hard to create. In fact, Oprah Winfrey and her team at O, The Oprah Magazine recognized our efforts when they chose our incredibly soft Snuggle Lounger and our Hooded Snuggle Lounger for her Oprah’s Favorite Things Lists in 2017 and 2018 respectively. Softies has also been featured on Good Morning America and The View, and we’re grateful to call all of these respected outlets part of our Softies family too!


-Tim Murphy, President, Paddi Murphy Corporation